I'm chief analyst here at PeerSignal and CEO/co-founder of Keyplay. Join 17K+ B2B SaaS leaders who study modern GTM with my almost-weekly newsletter.
Thank you for being one of the first 14,643 members and supporting PeerSignal research! Welcome back to my almost-weekly newsletter where I share data and examples to help you study B2B sales and marketing.
In addition to helping skilled tech workers find the right roles, StillHiring.Today has also become a useful playground for Keyplay signals. This week, we added the following features to make your job search even less painful:
In this issue, we share hiring and growth insights from the 1,277 companies submitted. Check out my LinkedIn summary here.
Anytime 1K+ people do something quickly, it’s probably worth a closer look.
In a month, we saw unexpected traffic and engagement on StillHiring.Today, the community-led hiring tracker we co-created with Ross “Corp Bro” Pomerantz.
Due to the community-led nature of the project (tech employees submitted open opps, Keyplay validated and enriched), it became a rich dataset for researching the SaaS hiring landscape.
Main takeaways:
Let's dive into the data.
75% of companies submitted have remote role options. That doesn’t mean those companies are fully remote, but they have at least one remote role open.
Even companies less comfortable with remote are remaining flexible to retain talent. Translation: Remote work isn’t a flash in the pan. It’s the new bar.
Tech layoffs have been grabbing headlines with 170 tech companies and 36,493 employees impacted just last month. On the other side, since launching StillHiring.Today in late February, employees submitted 1,277 companies with 50,100 open roles. At least 25,863 of those roles are in consumer and B2B tech.
Of course, few if any are hiring by the thousands in 2023. While there are significantly more roles open at the 2,500+ employee mark, there’s little variance in the number of companies hiring at each stage. Interestingly, the 201-500 stage (the middle child) has the largest concentration of companies in growth mode with 233 companies actively recruiting.
That said, tech growth is not in the red. In fact, the Bureau of Labor and Statistics expects the tech industry to keep growing, just not at the same accelerated rate we saw during the pandemic. Will that growth come primarily from big tech, venture tech, bootstrapped orgs, or a blend? We'll have to wait and see.
Of companies with open roles, 80%+ of them are looking for sales and engineering. In tier 2 is product, marketing, and customer success with demand from 70%+ of companies hiring. Finance and HR are least in demand at 67% and 57%. Considering the drastic nature of recent cuts, seeing the majority of companies still looking for HR talent is encouraging.
Drilling down, we can see which roles are seeing the highest demand within our sample. In R&D, software engineers are the most common with 43% companies having open roles.
On the GTM side, AEs/AMs have the highest demand with 39% of companies, followed by SDRs/BDRs at 30% and demand generation at 19%.
There’s a clear desire in the tech community to support one another and a shortage of resources to do so.
We all know someone affected by the layoffs. Former workers from tech companies currently in the news for the wrong reasons were finding our content, proving content-market fit. Additionally, 10K-employee companies represented the largest group viewing our content, followed by 1k-5K companies. Both ideal audiences for the free resource as those companies experienced the biggest, most recent cuts.
SaaS companies are both the villains and the heroes of this story. For every discouraging mass tech layoff is an inspiring growth story from an emerging startups built for 2023.
The biggest GTM lesson for us?
Being in the right place at the right time is luck, being prepared to strike at the right place at the right time is strategy.
Right partner (Corp Bro), right time (amidst tech hiring uncertainly), right thing (instead of job board, community-sourced = more confidence, etc). Position yourself for more at-bats and you’ll rack up more runs.
Have more questions or feedback? Reply or join the conversation on LinkedIn.
I read all replies.
Best,
Adam & Camille
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I'm chief analyst here at PeerSignal and CEO/co-founder of Keyplay. Join 17K+ B2B SaaS leaders who study modern GTM with my almost-weekly newsletter.
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