👋 Hi, I'm Adam.

I'm chief analyst here at PeerSignal and CEO/co-founder of Keyplay. Join 17K+ B2B SaaS leaders who study modern GTM with my almost-weekly newsletter.

🚦 Boring categories → exciting businesses

THIS WEEK'S CTAs: 1.) For PLG practitioners. Please consider taking this year’s PLG survey. I’ll be working with Kyle Poyar (OpenView, Growth Unhinged), Sandy Mangat (Pocus), and Leah Tharin (Productea with Leah) to analyze the results. I’m excited to dig into the data and would greatly...

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8 days ago • 3 min read

🚦 Love letter to HubSpot CRM

HubSpot CRM doesn’t get enough love. In this newsletter I’m going to share new data on HubSpot’s surprisingly strong traction (vs Salesforce) and why I’m betting on their platform. If you’re a HubSpot CRM user, I'm excited to introduce Keyplay’s new integration. Other ABM vendors neglect HubSpot...

30 days ago • 3 min read

🚦 Cloud 100 compared

EMOJI SELECTION: 👯🎯👯🪞👯💕 Keyplay lookalikes beta will be live for all paying customer on Monday. This might be the coolest feature I've launched in 15 years building SaaS... but I still need help picking the perfect in-app emoji. 🤣 p.s. If you want to test drive this, reply with 3-5 accounts you...

about 1 month ago • 2 min read

🚦 Security = Marketing

PRE-AMBLE: PRECISION. BABIES! Florin's recent post on precision (and the comment thread), made my day. I believe that precision is the name of the game in account selection. That's the north start for Keyplay ICP scoring. signals & categories for account scoring More importantly, Camille had a...

about 2 months ago • 2 min read

🚦 Unpacking SaaS in 2023

FREEMIUM UPDATE: Keyplay Categories have landed. You can create a category-based account list in 90 seconds. ✨ Throw away your medieval market map – this is ABM for the 21st century. 🗺 🎯 SAAS RESEARCH: We’ve now mapped ~35K SaaS companies. That number blows my mind. Not just the number, but how...

2 months ago • 2 min read

🚦 SaaS categories we're watching

Several of you asked us about finding elusive sales signals like backend tech. Keyplay recently introduced a solution that is both fast and affordable. You can now filter account lists by backend tech like cloud data warehouses (eg. Snowflake, Redshift), Accounting Software (e.g. Netsuite,...

3 months ago • 5 min read

🚦 5 types of free in SaaS

The tech world loves freemium, but it‘s not a seamless fit for all SaaS businesses. And for others, it’s not enough. The best PLG companies tend to blend free-forever plans with other free offers to bolster their funnel. Because freemium alone is table stakes today. Your competitors are doing it,...

3 months ago • 6 min read

🚦 PLG Rising 40 secrets

UPDATE: Our 1-month young PLG product Keyplay Lists passed 1K users 🎉 Now let's talk PLG Rising 40... I just posted a summary deck with tons of charts and examples. The full backstory: Over the past few weeks, we’ve been working with OpenView to launch the 2023 PLG Rising 40 Awards and study how...

4 months ago • 3 min read

🚦 B2B signup page teardown

The common ABM playbook to avoid: 1) Buy a $100K ABM Platform. 2) Spend 6 months implementing. 3) Build territories your AEs/SDRs don't understand. Really, you need one thing to get started: a quality account list. Keyplay, the SaaS platform that powers our GTM research, is making ABM fast,...

4 months ago • 3 min read

🚦 SaaS still growing?

This week we looked at 5,807 SaaS companies with $10M+ funding and sliced growth by category.Do you target SaaS? Filter them all at data.keyplay.io (free to start). 👇 ICP signals from Keyplay Lists With multiple AND filters, you can go deeper on ICP like Drew Noel shared. Last week’s hiring and...

4 months ago • 3 min read

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