Hey! I'm Adam.

This is my fourth B2B SaaS venture. I'm chief analyst here at PeerSignal and CEO/co-founder of Keyplay, the SaaS that powers this research. Join 16K+ B2B SaaS leaders who study GTM research with us weekly.

🚦 B2B signup page teardown

The common ABM playbook to avoid: 1) Buy a $100K ABM Platform. 2) Spend 6 months implementing. 3) Build territories your AEs/SDRs don't understand. Really, you need one thing to get started: a quality account list. Keyplay, the SaaS platform that powers our GTM research, is making ABM fast,...

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1 day ago • 3 min read

🚦 SaaS still growing?

This week we looked at 5,807 SaaS companies with $10M+ funding and sliced growth by category.Do you target SaaS? Filter them all at data.keyplay.io (free to start). 👇 ICP signals from Keyplay Lists With multiple AND filters, you can go deeper on ICP like Drew Noel shared. Last week’s hiring and...

8 days ago • 3 min read

🚦 Where is the growth?

The data and 5,807 companies analyzed in this newsletter comes directly from Keyplay. You can now filter your own list in 90 seconds with hundreds of sales signals using Keyplay Lists. We hear a lot about VC funding slowing down. We can all feel a difference. Tech layoffs are commonplace. Nearly...

15 days ago • 6 min read

🚦 Lists & categories

Today we introduced Keyplay Lists. 😱 We broke a lot of SaaS rules, so I’m naturally nervous for this launch. If you’ve been hacking PeerSignal for outbound or ABM, this is for you. It’s a no-subscription, free to start, instant account list builder for SaaS startups. And it uses a new AI...

about 1 month ago • 2 min read

🚦 AI market map

Thank you for being one of the first 16,489 members and supporting PeerSignal research! Welcome back to my almost-weekly newsletter where I share data and examples to help you study B2B sales and marketing. First, some news: I'm launching something exciting for B2B SaaS startup sellers next...

about 1 month ago • 3 min read

🚦 SaaS demo page teardown

Thank you for being one of the first 16,299 members and supporting PeerSignal research! Welcome back to my almost-weekly newsletter where I share data and examples to help you study B2B sales and marketing. We added a new collection to our SaaS screenshot gallery! 🎉 You can sort and filter...

about 2 months ago • 4 min read

🚦 How AI unicorns hire

Thank you for being one of the first 16,095 members and supporting PeerSignal research! Welcome back to my almost-weekly newsletter where I share data and examples to help you study B2B sales and marketing. Quick PeerSignal update: We added new features to our AI Jobs tracker 🎉. Quick links to...

about 2 months ago • 4 min read

🚦 PeerSignal + GPT

Thank you for being one of the first 14,826 members and supporting PeerSignal research! Welcome back to my almost-weekly newsletter where I share data and examples to help you study B2B sales and marketing. Camille and I have added a new analyst to the team, ChatGPT. :) We believe that...

2 months ago • 2 min read

🚦 B2B podcast examples

Thank you for being one of the first 14,805 members and supporting PeerSignal research! Welcome back to my almost-weekly newsletter where I share data and examples to help you study B2B sales and marketing. It feels like every B2B SaaS company has a podcast. We dug into the data to find out. Just...

2 months ago • 4 min read

🚦 Fintech 101

Thank you for being one of the first 14,755 members and supporting PeerSignal research! Welcome back to my almost-weekly newsletter where I share data and examples to help you study B2B sales and marketing. On Tuesday, we announced our Fintech Index (Beta) to help the SaaS and startup world...

3 months ago • 2 min read

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